This post is sponsored by RequestDesk, the headless blog this site runs on.
A beginner's guide to thought leadership
Thought leadership is simple. You have a thought, and then you lead with it. If you do not have a thought, borrow one. Nobody checks.
Start with a hook
Open with a one-line paragraph.
Then another one.
Then reveal that you were humbled by a barista.
Share your learnings
Never say “lessons.” Say “learnings.” It sounds like you went to a conference, which, if anyone asks, you did.
End with a question
What do you think? Agree? Let us know in the comments. We will not read them, but the algorithm will, and the algorithm is the real audience.
Questions and answers
What is thought leadership?
You have a thought, and then you lead with it. If you do not have a thought, the guide says to borrow one.
Why say learnings instead of lessons?
Learnings sounds like you went to a conference. The guide suggests saying you did, if anyone asks.
Who reads the comments on a thought leadership post?
The algorithm. The post says it is the real audience, and the author will not read them.